How Cadbury Malaysia Recover Their Market Reputation Against Porcine DNA?

Muslim users rely on the Halal label to make purchase decisions. In May 2014 a breaking news of Cadbury's, porcine DNA were found in Cadbury's chocolate. Cadbury lovers were shock with the news, some felt that they have been cheated, while some were worried, angry, and disappointed.

Although only two products were affected in the controversy, but the unverified report has resulted an overall sales decline, entire chain of Cadbury’s products has been
affected especially in Malaysia, according to a halal industry insider.

Users are concerned with the issue, it reflects high volume search in Google trend. Some popular keywords are cadbury babi, cadbury halal



After the incident, Cadbury has taken a fast move to recover their reputation :

Social media reputation management
24 - 27 May, reply users feedback on Facebook, told them investigation in process.



30th of  May, first press statement in dual language - Cadbury is confident our Chocolates are halal
4 June, second press in dual language - Our Cadbury Chocolates are halal

Website reputation management


6th of June, they took down their existing website and replaced it with press release statement

Old website


press release statement


On going reputation management.
July 2014, Cadbury revamped their new website.


18th of July - release a dual language video in Youtube. The video explains, how
Overall Malay version viewership is higher than english version




23rd of July - Cadbury Malaysia Plant Opens Doors to Religious Leaders - for the first time in over 40 years, opened its doors to invite a panel of religious leaders and scholars to their manufacturing plant at Shah Alam.

19 November 2014 - Pengesahan JAKIM menamatkan dakwaan palsu tentang Cadbury Malaysia

Maxis One Plan Review

Do you ever change your Maxis postpaid plan? The latest plan is always more economic than the old plan. By switching to Maxis One Plan lite, my monthly phone bill is reduced from RM120++ to RM78.



How the new plan is charged?

MaxisONE plan lite RM78 - Free unlimited call and SMS to Maxis user, the package is including 1GB data

MaxisONE plan RM128 - Free unlimited call and SMS to Maxis and all other operator user e.g. (Digi, Celcom, U mobile, TM fix line), the package is 2GB data



There is no extra charge and data cut off to users who exceed data usage, however Maxis will slow the data speed.

Such a good plan, why doesn't Maxis auto upgrade for every user?

- Maxis must get user approval to upgrade the plan.
- The user is tied with another phone plan, it requires user to fulfill the contract to mature date.

May I use it for marketing purpose e.g. bulk sms or simulate call to many customers?

Terms and condition: The Plan(s) Limitless minutes and SMS' are for standard person-to-person calls or texts; it is meant for you to talk or to use your fingers to text to another person. It is NOT meant for multiple simultaneous calling, conference calling, re-supply, call centre usage, telemarketing, bulk messaging, application-to-person communication, continuously call forwarding, auto-dialing, machine-to-machine communication (including by using your SIM card in any other devices), Cellular Trunking Units (CTUs), or any other activity that MMSSB considers to be non-standard usage.

For those who plan to upgrade the plan, simply call Maxis customer care at 123 and ask consultant for help.